About Us
Fahnoon offers high-quality, modest sportswear for athletes seeking performance without compromise. We empower individuals of all backgrounds to pursue their athletic passions while staying true to their values.
We are based in Atlanta, GA and was founded in 2021 by our visionary CEO, Aboubacar Barrie. Aboubacar began his entrepreneurial career in 2016 after launching "Forenaire," a professional attire brand. In 2021, Aboubacar created "Forenaire Sports," a brand extension offering appropriate sportswear for Muslim Athletes. He rebranded the company in 2023 to act as a standalone entity.
Fahnoon addresses a gap in the market with stylish and functional activewear. Our diverse offerings, from shorts to modest female sets, cater to both individual athletes and sports teams. We prioritize quality materials and innovative designs to ensure comfort and confidence during any activity.
|
Mission: To empower every Muslim Athlete in the World to KEEP GOING.™
|
Vision: To be the market leader for appropriate and sustainable sportswear for Muslim Athletes.
|
Our Journey
When it all began.
2021
Fresh off a successful four-year run building Forenaire, Aboubacar's entrepreneurial spirit remained high. During his first semester in college, he envisioned "Forenaire Sports," a line of modest activewear for Muslim athletes. His vision resonated with Georgia Tech's Create-X startup program, where his idea was chosen from a pool of 96. Aboubacar joined the program in summer 2021, and the rest, as they say, is history.
Same brand, Different name.
2023
Mentored by Create-X for two years, Aboubacar's brand gained significant traction. Recognizing its potential, he envisioned it as a separate entity, distinct from Forenaire to avoid confusion and better target his audience. This led to the slight modification of our iconic symbol: "the swirl" and the birth of "Fahnoon," a name cleverly crafted from the main two letters of Forenaire (using their Arabic equivalents "fah" and "noon").
First release.
2024
After several small product announcements here and there, the Fahnoon company launches their first ever release on July 27, 2024. This Spring/Summer collection features innovative and impactful products like the "Fahnoon 2-in-1 Habibi shorts" and the "Fahnoon x Palestine shirt."
What's next?
2021 to Now
In just a few years, we have been able to accomplish so much as a startup. However, just as our slogan entails, we don't stop, we KEEP GOING.™ Can't wait to see what's ahead. (Footwear line? Partnerships? Stay Tuned.)
